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One important way that we can reduce the number of cancer-causing chemicals in our bodies and the environment is by making smarter choices as consumers. Although “going green” is often associated with higher product costs, this is because the true cost of bargain shopping is outsourced onto our environment through a variety of factors, including unsafe working conditions, improper waste disposal and toxic ingredients, among others. Here we interview Mark Appleberry, owner of the SUSTAIN KIDS STORE, an environmentally friendly business in Louisville, KY. Mark talks about the growth of the green industry, the benefits of changing your consumption habits and the importance of leading more sustainable lives.